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Gordon Laird

Coaching Profile

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Professional Background

  • 26 years working in senior HR roles in Financial Services, FMCG Manufacturing, Telecoms, and more recently, executive coaching and consultancy along with a career as a UK registered counsellor and psychotherapist in the voluntary sector.

  • Gordon has provided executive coaching and OD consulting with clients in Financial Services, Renewable Energy, Media, Technology, Food and Drink Manufacturing, Transport, Professional Services, Life Sciences and Healthcare, Hospitality, Aquaculture, Government Agencies, Local Government and Education sectors. He works with clients in the UK, Ireland, North America, Europe and India.

Coaching Experience

  • Gordon has been an internal and external coach for the past 20 years working with individual leaders and executive teams focusing on personal and organisational transitions and leadership effectiveness.

  • Brings a collaborative and systems approach to his work and is skilled in establishing rapport as a basis for discovering enduring change, success and personal fulfilment.

  • Best successes as a Coach:

    1. Development of a high potential functional leader to achieve the chief executive role of a fast growing and complex and energy business  

    2. Coaching an executive within the 5-star hospitality industry to develop greater self-awareness and development of their leadership style and impact on colleagues and stakeholders.

    3. Supporting a female senior manager in her transition to a more senior role within a male dominated government agency.

3 words that have been used to describe Gordon as a Coach

  • Curious

  • Insightful

  • Empathic

Training and Qualifications Relevant to Coaching

  • Post Graduate Certificate in Executive Coaching

  • Post Graduate Diploma (distinction) in Counselling and Psychotherapy

  • MSc industrial Relations and Human Resource Management

  • Accredited Member of the Association for Coaching

  • Certificate in Human Capital Strategy

  • Chartered Member of the Chartered Institute of Personnel and Development

  • Member of the British Association for Counselling & Psychotherapy

  • Member of Counselling and Psychotherapy in Scotland (COSCA)


Comments from Gordon’s Coachees

  • “Gordon helped, supported and encouraged me to think in a different way about myself whilst going through a significant and impactful period of change. His calm, professional, caring and thought-provoking engagement style helped me get through to a positive conclusion.”

  • “Gordon is a highly empathetic and insightful person. Through excellent listening, and drawing on his extensive experience, he rapidly unpacks issues and gets to the nub of how best one could enhance one’s performance.”

  • “Gordon asks really powerful questions to get me to think about things differently and to help me gain some better perspective around them, especially where I had built up some blockers in my mind to how I could do things.”

  • “Gordon has a great knack for drawing attention to what might be incongruent in a situation and prompting individual reflection. He also draws on his past commercial experience in a way that is relevant and relatable in the public sector.”

Gordon’s Specialisms

  • leadership (purpose, style, impact, values, identity, focus)

  • relationships with others at work (conflict of styles, engagement, influence)

  • coaching of senior leadership teams

  • career direction and transition

  • personal resilience; and

  • leading organisational change.

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